apply directly to the forehead

Head-On Watch Continues

It’s been a busy week for HeadOn. After making the blog rounds, it was the subject of a Slate feature and it burbled up to national media, appearing on the Nightly News, MSNBC and NPR’s “Day to Day.”

Redux; Head On! Apply Directly to the Forehead!

Last month we posted the commercial for Head On! – a headache relief stick that you rub on your brow. The commercial repeats “Head On! Apply Directly to the Forehead!” over and over again.