Budweiser and Miller: Even if you don’t like them, you have to admit that they have long been considered the two beers most associated with America. Their ads feature vast fields of wheat, baseball, hard-workin’ and hard-partyin’ men and women — heck, Bud even went so far as to rebrand itself “America” for the summer — even though neither brand has been majority owned by an American company in years. And now that U.S. regulators have signed off on on the marriage of Bud and Miller’s parents, these once-American titans of industry have completed their transition to become worldly expatriates. [More]
All over the world, sports fans set their heroes up on high pedestals. So when scandals hit, it’s a long way for professional athletes to fall, and they often lose lucrative endorsement deals on their way down. [More]
Anheuser-Busch InBev’s formal $107 billion bid to acquire SABMiller is far from a done deal: federal regulators will likely be combing through the details of the proposal for quite some time to determine how it will affect the global beer markets, and consumers’ wallets. But it looks as if lovers of the sudsy drinks are a bit ahead of the game, filing a lawsuit to stop the mega-merger. [More]
You can’t really blame reader Nathan for thinking that Beck’s beer comes from Germany. Until just a few years ago, it was an import. Then InBev, the brand’s owner, acquired Anheuser Busch, and with that lots of breweries in the United States. Breweries where they might as well make InBev-owned brands, since most consumers won’t be able to tell the difference. Or so they thought. [More]
As the company behind Bud Light, the official beer of the National Football League, Anheuser-Busch InBev has some major pull in professional football. Which is why the company has some strong words for the NFL over recent reports of domestic violence off the field and how the league has handled these situations. Not well at all, basically. [More]
More than 1,000 contest winners flown into Crested Butte, CO, for a Bud Light commercial were stuck in the fictional town of Whatever, USA, last night, as their numbers apparently overwhelmed the local airport and caused some to miss their flights. The lesson here being, you can NEVER leave the party. [More]
A beer can is a beer can is a beer can — it’s cylindrical and contains beer, and you hold it in your hand in order to drink the liquid inside. We haven’t done much thinking on the matter, but over at Anheuser-Busch a lot of brains have been bent on well, bending the traditional can into a new shape. Why? Because it looks like a bow tie, see, and Budweiser’s logo is also a bow tie. So, yeah.
Last summer, Anheuser-Busch InBev NV continued its attempt to buy every beer in the bar by buying a controlling interest in Grupo Modelo, the folks behind Corona, Modelo, and Pacifico, among others. But today, the Justice Dept. decided that AB InBev might be getting too drunk on beer company acquisitions. [More]
Talk about feuds — A small brewer in the Czech Republic, Budejovicky Budvar, has been fighting with Anheuser-Busch (now part of AB InBev) over a name that’s very familiar the world over for 106 years. Who knew? It’s an important battle for the small state-owned brewers because AB InBev is no longer so pleased with the last agreement and wants to butt into what had formerly been Budejovicky Budar’s market. [More]
After a brewing battle, Coors Light is celebrating as they’ve passed up Budweiser in 2011 for the No. 2 selling beer in the country. Bud is the only full-calorie beer in the top five, so to lose ground to a lighter offering is kind of a big deal.
Fans of Chicago-based brewery Goose Island have reason for concern after today’s announcement that Anheuser-Busch InBev is set to purchase the company in a deal worth $38.8 million.
Sunday night’s thrilling thrashing of Peyton Manning and the Indianapolis Colts at the hands of the New Orleans Saints in Super Bowl XLIV wasn’t just the most-viewed show in TV history, with over 150 million people tuning into the CBS broadcast, it was also the most advertising-heavy Super Bowl in the history of the football season’s grand finale.
Three years ago, the Belgian brewing company that just acquired Anheuser-Busch, InBev, sold Rolling Rock to AB. Now they’ve got it back again… and want to sell it. Anyone looking for a beer brand?
No more free beer at Busch theme parks. Anheuser-Busch InBev, the world’s largest brewer, will no longer offer free beer at its theme parks, which include Busch Gardens and SeaWorld, due to the “limited appeal” of free beer.
It seems that $70 a share was enough for Anheuser-Busch — the brewer agreed to sell itself to Belgian beer giant InBev over the weekend. The new company will be called Anheuser-Busch InBev, and its board will have room for two former A-B executives, including A-B CEO, August A. Busch IV.