In spite of the fact that the current debate over net neutrality is one of the most important issues facing America right now, it’s not easy to get people to give a damn about the topic because it involves incredibly dull, complicated regulatory minutiae. Perhaps this calls for a rebranding. [More]
a rose by any other name
Monster Energy Drinks Will Now Be Sold As Beverages Instead Of Dietary Supplements
By 3.22.13
In response to all the controversy surrounding the potential negative health effects of all kinds of energy drinks, Monster Energy Corp. is retooling its marketing: Instead of hawking them as dietary supplements, claims which have been questioned by federal regulators, the drinks will now be sold as beverages. [More]
Consumerist Shames Best Buy Into Rebranding Optimization?
By 4.7.10
If you’re even a semi-regular reader of Consumerist, you probably remember back in January when we blew the lid off Best Buy’s overpriced and unnecessary computer “optimization” deal. Well, that report has caused Best Buy to make changes to their optimization offering — problem is, all they’ve changed is the name. [More]
