If you looked at the last Twitter you shared on Twitter and thought, “You know, I could really use some more corporate branding on here,” you’re in luck: the social media platform says its teaming up with companies to offer “Promoted #Stickers.”
Twitter debuted stickers in June that act like hashtags for photos — users can click on those stickers and see all the other photos that use the same image. Starting with its first partner PepsiCo, Twitter will offer brands the chance to have their emoji-esque stickers appear at the top of the list of sticker options users see, the company wrote on its blog.
There are 50 different Pepsi stickers to choose from in the Twitter library of stickers, with designs that echo emojis the company has been slathering on its bottles since February.
“We got really excited about it because what stickers do is really allow consumers to express themselves visually on Twitter like never before, and it allows them to be creative,” Carla Hassan, Pepsi’s senior VP-global brand management told AdAge. “The technology is pretty cool, too. It serves as a visual hashtag.”
Twitter declined to say how much the campaign cost Pepsi, but says the two sides have been working on this for months. Which isn’t that surprising when you consider that Pepsi CFO Hugh Johnston recently joined Twitter’s board, as Recode points out.
Other companies may pop up in your menu soon: Twitter says promoted stickers will be open to all brands starting Monday.