Target’s mini-stores began a few years ago with separate branding. Small stores of maybe 80,000 square feet were called “Target Express,” and then came even smaller stores of around 20,000 square feet called “CityTarget.” Earlier this year, the company decided that all of these sub-brands were confusing, and decided to simply call all of their stores of all sizes Target.
Planned stores in 2016 will be in Long Beach (CA), Philadelphia (two of ’em!), New York City (Brooklyn, Manhattan, and Queens), Brookline (MA), Cupertino, (CA) and Chicago. Mini stores slated to open in 2017 will be in Cambridge (MA), two in Los Angeles, and another in Philadelphia. The one full-size big box will open in 2016 in Allentown, PA.