Brands for sale include A&P, Pathmark, Waldbaum’s, Super Fresh, Food Basics, Best Cellars, and all of the company’s current and former in-house brands, which could be mined for their nostalgia value.
Another useful resource to mine would be customer lists: the chains have millions of customer records (presumably from loyalty cards) and hundreds of thousands of e-mail addresses that would be most valuable to another grocery chain in the Northeast. Any promotional mailings from the eventual buyer of this list would most likely be opt-in.
It’s not out of the question that someone could buy one of these brands cheap now and exploit it later: A&P still has good brand recognition nationwide even after the chain shrank significantly.
A&P puts brand, data on the block [Supermarket News]