Lifetime Bets On Cord-Cutters Willing To Pay $3.99/Month For Streaming Library Of Schlocky TV Movies
Variety reports that the Lifetime Movie Club, which is slated to launch today on Apple’s iTunes (though it was not available when we looked), will feature a monthly, rotating library of 30 movies from the infamous cable-TV network.
According to the report, the initial selection will include everything from the network’s recent adaptation of everyone’s second-favorite incest romance, “Flowers in the Attic,” to more traditional Lifetime fare like “Too Young to Marry” to genuinely serious content like “A Girl Like Me: The Gwen Araujo Story.”
However, the Wall Street Journal notes that anyone hoping to catch up on recently aired Lifetime movies, like the bizarre Will Ferrell/Kristen Wiig feature “A Deadly Adoption,” will be out of luck, as the network is hoping to prevent defections from cable subscriber ranks by only putting older content on the Movie Club.
This service stands apart from HBO’s recently launched standalone streaming service, HBO Now, in that it features a very limited library of older content, but at $11/month less. Showtime is set to launch its streaming service at $11/month ($9/month for Hulu subscribers) and will include live access to both the East and West Coast feeds of the network in addition to the streaming archive of new and old shows.
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