McDonald’s “Signs” Commercial: Heartwarming Message Or Crass Cash-In?

Over the weekend, McDonald’s extended its latest “lovin'” campaign with a new ad featuring a series of McDonald’s restaurant signs bearing messages about everything from natural disasters to the Boston Marathon killings to birthday greetings. Some viewers had their hearts warmed by the reminders that local fast food franchises can spread messages of more than just Happy Meals, while other viewers were less won-over, viewing the ad as a crass way for McDonald’s to attach itself to national tragedies.

The debate is playing out on Twitter, where the Golden Arches has its supporters:

https://twitter.com/guy_siddie/status/554633542773538817

And more than a few detractors:

So we wanted to know where you come down on this ad from the fast food goliath: