Spirit Airlines Thinks Blinding Yellow Is The Perfect Color For New Planes

While most of us eye our closets deciding which pieces will transition best into the new fall-like weather falling over the nation, Spirit Airlines appears to have been a few steps ahead of us.

The airline, which is often in the headlines for all the wrong reasons, unveiled a new (slightly obnoxious) look that includes a bright yellow motif, the Wall Street Journal reports.

Officials with Spirit say the planes will act as a “flying billboard” and provide free publicity for the airline known for low prices and a slew of add-on fees.

“It’s radically different from other airlines,” Ben Baldanza, Spirit’s outspoken CEO says. “When you see this plane in the air—or on the ground—there will be no question that this is a Spirit plane.”

The new look, which includes black type and the company’s slogan “Bare Fares,” replaces a more traditional white and blue composition.

Spirit expects to have six planes painted in the new styling by the end of the year. Aircraft on order will be shipped with the new livery, while existing aircraft will be rebranded during regularly scheduled maintenance – a process that could take two to three years.

The airline is the third in the last week to unveil new livery. Southwest Airlines recently made over its airplanes with a brighter blue color and striped tail in yellow, blue and red. The airline also unveiled a new heart-shaped logo.

Frontier Airlines modified its airplane paint and enlarged the images of animals that appear on the aircrafts’ tails.

Spirit Gives Its Planes a New Paint Job [The Wall Street Journal]