Taco Bell, Where A “Lifetime Of Food” Costs Just $10,000

What would you say if someone told you the rest of your meals for your entire life were covered? Great, right? But could you buy a “lifetime” of food for $10,000? Maybe at Taco Bell, as the chain’s new “Eleven Everlasting Dollars” contest claims each winner will win free Taco Bell food for life.

The fast-food Mexican chain announced yesterday that it’s released 11 special $1 bills into the wild, bearing winning serial numbers that it will post every day for 11 days. If you have one of those bills, “you could win a lifetime of food from Taco Bell®.*”

Oh yes, there is an asterisk, because while surely going south of the border can be cheap, a lifetime is a long time. So as Taco Bell explains, it’s free food for life if you’re going to eat about $10,000 worth of burritos and chalupas before you shuffle off this mortal coil in approximately half a century. And you pay taxes on your own.

The fine print:

*Prize awarded as $10,000 in Taco Bell® gift cards. Based on average consumption ($216 per year) for 46 years. Dollar Cravings Menu™ at participating locations. Prices and Items may vary. Prices exclude tax.

So could you survive on $216 worth of Taco Bell food every year? Probably not, if you eat only $4 worth of food in a week. But can you spend $10,000 at Taco Bell in 46 years? That’s between you and your stomach, friend. You two set the terms of what you want to do to each other.

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  1. ShadyTrust says:

    Genuinely asking… is there a law that states how long you have to provide something in order to advertise it as a lifetime? How’d they come up with 46 years? Assuming the age requirement to win is 18, that only puts you at 64 years old. Even if they found some rationality in the $216/year, why are they able to claim lifetime for only 46 years?

    • CzarChasm says:

      Probably by using an actuarial table that shows that a certain percentage (probably well north of 90%) of their customers would be unlikely to live more than 45 years. Then they add a year to that, and boom, lifetime.

    • Pacer says:

      46 years is the total life expectancy of anybody who regularly eats at Taco Bell.

  2. ReverendTed57 says:

    I’ll bet there are plenty of folks for which a Lifetime of Taco Bell can be secured for $0.