Marketers Think It’s Time To Prepare Your Batches Of Halloween Cards

How early is “too early” for a store Halloween display? It used to be that seeing Halloween candy and merchandise on the shelves in July shocked us, but it no longer does. Are retailers wearing us down? Will they begin to stock costumes and pumpkin spice flavored foods even earlier, pairing Fourth of July and Halloween items as Halloween and Christmas are inevitably paired now?

Meanwhile, here are two lovely displays of Halloween merchandise out in store before anyone could possibly want them.


Reader Dave sent along this picture from Walgreens: those nests look tasty, but still, it’s too early.


How about some greeting cards? Randy took these pictures at CVS. Not only are marketers still trying to make Halloween cards into a thing, but you can buy them more than two months in advance.