Have you ever seen a product in an ad that you just had to have but couldn’t make it to the actual store? Sure, you could try to find it online, but who has time to wade through search results all day? A new app from Target hopes to connect customers and their sought-after items more easily.

The In A Snap app allows customers to take a picture of a target advertisement to immediately purchase the item and have it shipped to their home, the retailer announced in a blog post.

The snap and shop technology isn’t just relegated to the retailer’s weekly ads, customers scanning the latest editions of Real Simple, Architectural Digest and Domino magazines can take photos of print ads to purchase products, as well.

Officials with Target say the app is an example of the company’s “test-and-learn” approach to reaching digitally savvy customers.

Earlier this year, the company created one big advertisement by connecting an episode of TBS’s Cougar Town with items from a home decor line at the store.

Viewers watching the show online could click on a decor piece with a flashing red plus sign and be taken to the product’s page to make the purchase.

It appears that In A Snap is currently only available on iOS supported electronics, but officials with Target say if the launch goes smoothly they plan to expand its offerings and the number of adds that can be snapped.

Target Testing Image Recognition App for Easy Mobile Shopping [Target]

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