This sounds wacky, but also makes more sense than our current processes for buying mattresses. Sure, you can order a mattress online, but it’s not possible to try it out before your purchase. The store, called HASSLEss Mattress, would have a mattress showroom, security surveillance, and a computer so customers can order their favorites.
The problem with the current model is that people are hesitant to try out a mattress with a salesperson hovering over them. …No, we don’t mean “try out” a mattress like that, but something as simple as lying down and rolling over a few times makes you feel silly. “People are not particularly comfortable just flopping down,” a retail consultant told the Milwaukee Journal Sentinel. Would they feel more comfortable in a room dedicated to flopping on mattresses, where only the security guard is watching?
Mattress chain would leave customers alone [Journal-Sentinel](Thanks, Kate!)