Target Enters E-Book Arena With New Subscription Service Partnership

If the back and forth between Amazon and Hachette has you questioning where to buy your next e-book, Target has a potential solution for you. The company announced Wednesday it has partnered with Librify to give consumers another option when it comes to buying, sharing and discussing books.

The partnership between the retail giant and the startup e-book subscription service will offer customers a range of discounts on the more than 500,000 titles Librify carries, USA Today reports.

The subscription service, which is slated to begin later this year, offers consumers access to a recommended book each month and a 10% to 20% discount on all other e-books for the monthly fee of $8.99.

Officials with Target say there will be further promotions and discounts available to customers who visit Librify though the retailer’s website.

In addition to purchasing books the site will operate as a sort of virtual book club where users can create bookshelves and interact with like-minded readers. Those aspects of the service will be available even if a consumer opts out of the subscription option.

USA Today reports that the partnership is mutually beneficial for both companies. Target will have the chance to build their customer’s online shopping experience, while Librify will tap into Target’s varying consumer base and brand recognition.

Target to offer e-books through partnership [USA Today]

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