Laundry Shrink Ray Zaps Tide Slightly, Keeps Number Of Loads The Same

Can you shave a few milliliters off the amount of detergent that you use in every load of laundry and still get your clothes as clean? You probably can, but we’re curious after checking out this slight change in the amount of Tide detergent in a bottle while the number of loads per bottle remains unchanged.



“I noticed this today at Wal-Mart,” she writes. “New and old packaging side by side. Maybe the lid size changed…? Couldn’t find any evidence on the bottles.”

The bottle change makes each theoretical serving of detergent .6 ounces lighter. Does that make a difference? Is there less detergent in the bottle, or is it slightly more concentrated than it used to be?


Hmm. We’re not sure. We dropped Procter & Gamble an e-mail, and will update this post if we hear anything from them.

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  1. oomingmak says:

    Wouldn’t this change be as easy as just reducing the amount of water in the detergent, thus making it more concentrated? Isn’t a common complaint about the detergent manufacturers that liquid detergents are mostly water anyway and the size of the packaging could be greatly reduced?

    • That’s the most logical explanation. I’d think they would find a way to spin that marketing-wise, though. “NOW! Even more concentrated!”

      • schwartzster says:

        I like when companies do this because it reduces waste. I’ll leave out my holier-than-thou statement about using powdered detergent, but I will say that this change hurts the people who just fill up the whole cap without paying attention to the fill line because they’ll end up using the same amount of detergent (which is way too much, BTW) and have to buy it more frequently. Folks who pay attention to the fill line (which has presumably been adjusted along with the change in concentration) will be fine and have the added bonus a slightly lighter container to carry.

  2. GoldHillDave says:

    Most people use too much detergent anyway, both in clothes washers and dishwashers. It wastes money and is bad for the machines. See this article: