Target Clarifies Confusing Sign: Cleaning Products Are 50% Off, Not Free

We are thankful to Target, because they have alleviated our existential angst. Okay, it’s their weird signage that caused the existential angst in the first place, but we’re still very happy that they cleared things up for us, for our readers, and for Target shoppers everywhere.

We’ve posted about this sign twice already, but here it is again to refresh your memory:


Target spokesperson Jamie Bastian was nice enough to humor us and figure out what the heck was going on here. The official answer from Target HQ: the cleaner is supposed to be half off. But it’s not just any random Clorox cleaning product that you find sitting around. Only specific products qualify.

Apologies for any confusion. For Target guests that buy one of the following Clorox products (Angle Broom Brush, Butterfly Mop, Roller Mop or Conforming Wide Surface Mop), they get 50 percent off one of the following Clorox wipes or bathroom cleaner products: (Manual Toilet Bowl Cleaner, Disinfecting Bathroom Cleaner, 34 ct. Wipes).

At This Target, 50% Off And Free Are Pretty Much The Same Thing

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  1. schwartzster says:

    Now we know the answer, but Target spokesperson Jamie Bastian’s apology is seriously lacking. “Apologies for any confusion” implies that the sign was correct but poorly worded. The sign was misleading, internally inconsistent, and just plain wrong.

    Target’s apology should have said “We screwed up this sign. Someone should have caught this way before it got onto the shelf. We’re really sorry. We’re going to take steps to make sure this doesn’t happen again. We’re also sorry we didn’t write back to your initial inquiry a month ago, it slipped through the cracks. We’re going to look into that and try to make sure it doesn’t happen again. In addition, the manager responded inappropriately to the customer who brought this to his attention and that situation will be dealt with.”

    Now that I think about it, Target is failing all over the place with this one.

    • charmander says:

      I agree. They screwed up. There is nothing “free” as the sing advertises. The sign was misleading and should have been removed, with a corrected sign in its place. The answer from the spokesperson is lame. Not only that, they took their sweet time replying to this inquiry, which is also lame.

  2. oomingmak says:

    So is Target actually claiming that the “FREE” Clorox cleaner is the 50% in the container that you’re not paying for — or are they admitting a signage mistake? I can’t tell from their apology but I’m not sure that I’ve ever seen that usage of “FREE” before.

    • SingleMaltGeek says:

      I think the stupidity of “BOGO” (where you don’t actually get anything FREE, you just get 50% off of both if you buy two) has seeped into the very fabric of Target.