The Thought Of Dorito-Covered Hot Wings Convinces Buffalo Wild Wings To Switch From Coke To Pepsi

Restaurant chain Buffalo Wild Wings is ditching Coca-Cola as its soft drink supplier and switching to Pepsi. But what’s most fascinating about this change is how the folks at PepsiCo convinced BWW to jump ship.

See, PepsiCo doesn’t just make Pepsi and Mountain Dew. Through Frito-Lay, the company also owns a large number of popular snack brands like Doritos, Ruffles, Cheetos, Sun Chips, Lay’s, Funyuns, and Tostitos. And it’s the thought of being able to offer those products in conjunction with the wings and beverages that has BWW happy to say adios to Coke.

But it’s not just about having some Cheetos in a bowl on the table. No, there’s some crazy food science in the works here.

BWW CEO Sally Smith tells the AP that the recently visited the PepsiCo food innovation lab — which we imagine is like an Oompa-Loompa-less Wonka chocolate factory — where Pepsi showed off some possible treats that BWW could make with PepsiCo products, like Doritos as a crunchy topping for wings or chicken tenders, or salad dressing that uses Mountain Dew.

“I don’t think it will be in the next 12 months, but we’ll possibly start testing after a year or 18 months,” said Smith.

PepsiCo still has a huge partnership going with the Dorito-shell tacos going over at Taco Bell. Perhaps the way forward for the company is to just seek out more deals like that the BWW one.

Maybe it can reach out to Pepperidge Farm and create Cheeto-flavored Milano cookies? Or maybe the people at Mondavi might be interested in a Diet Mountain Dew zinfandel? The world could be PepsiCo’s orange-powder-coated oyster!

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  1. JoeBlow says:

    Hmm… I definitely prefer Coke over Pepsi, but I could see trying doritos topped or crusted fried chicken. Oh well, at least BWW serves beer.

  2. CommonC3nts says:

    This actually means more drink sales.
    Coke is more a bitter taste that appeals to smokers and since there are less smokers there are less coke drinkers.
    Pepsi has the better flavor, even coke agreed when they tried to copy Pepsi’s formula.

  3. StevenPierce says:

    I stopped eating at the food court at Costco when they switched to Pepsi, BW3 is going on the naughty list too.

  4. dsmith says:

    A local restaurant serves mac-and-cheese with crumbled Doritos on top. Best thing I’ve eaten in a good while.

    As far as the Coke/Pepsi thing goes, I’ve never met anyone who really felt that strongly about it either way. It’s usually ‘oh, whichever.’ Is this really A Thing?