Nope, It’s Still Too Soon To Use Pearl Harbor To Sell Booze And SpaghettiOs
When has enough time passed to turn a tragedy into just another day on the calendar to sell drink specials? Some marketers thought that the 72 years that have elapsed since December 7, 1941 was enough time that it’s OK to mention the anniversary in their marketing. One mention was pretty innocuous, the other…not as much.
First up was this innocuous-looking tweet from SpaghettiOs.
That’s not so bad, is it? Just a patriotic pasta ring asking americans to honor a day that changed our country forever, even if hardly anyone alive now remembers it.
As tone-deaf historical tweets go, this wasn’t even that bad. But comedian Patton Oswalt tweeted about it, leading many hilarious people to flex their Photoshopping fingers and add the SpaghettiO mascot to other important moments in history.
Spaghettio storms Iwo Jima http://t.co/3F8GTPiT6v—
Brandon Wall (@Walldo) December 07, 2013
@TreyStokes @Popehat @adamsteinbaugh http://t.co/lquJtH8AsU—
FightCopyrightTrolls (@fightcopytrolls) December 07, 2013
@petershankman this one's the one I'm most proud of. http://t.co/mIC5W3Gi4L—
Adam Steinbaugh (@adamsteinbaugh) December 09, 2013
http://t.co/3OF92xp6ga—
Adam Steinbaugh (@adamsteinbaugh) December 07, 2013
Remember Pearl Harbor. Remember SpaghettiOs. http://t.co/hRNXBbizBQ—
Matt Binder (@MattBinder) December 07, 2013
Eventually, the company deleted the tweet and apologized to anyone who happened to be offended.
But the Internet never forgets…at least not for maybe a week, until they latch on to something else.
A Chicago bar, meanwhile, took their December 7 promo to a different level, offering drink specials. No, not just any random drinks.
Not the way to remember a tragedy. http://t.co/JZk8kxFwYM—
Paul Sullivan (@PWSullivan) December 07, 2013
Bombs and kamikazes? How thoughtful. The bar behind this promotional marquee took it down quickly, almost as soon as complaints began to filter in, but not before someone snapped a photo.
As the image propagated on Twitter, the bar issued an apology on their Twitter feed.
Writing this post gave me another unrelated idea: has anyone ever tried to make a Bloody Mary-like drink with Spaghetti-Os? No? Well, my weekend plans just changed.
Wrigleyville Bar Sign: ‘Remember Pearl Harbor With Bombs And Kamikazes’ [CBS Chicago]
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