Lay’s Takes The Work Out Of Dessert With New Chocolate-Covered Potato Chips

It's sweet, it's salty, it's both. But will it sell?

It’s sweet, it’s salty, it’s both. But will it sell?

Sometimes you really need something salty and something sweet come dessert time. But it’s just so much work to combine those two mouth experiences. For those lazy snackers among us, Lay’s is rolling out chocolate-covered potato chips this week.

The offering is a limited-time deal, meaning if you want to get yours hands on Lay’s Wavy Potato Chips Dipped in Milk Chocolate, you won’t have an eternity to get your hands on some.

Each five-ounce bag goes for $3.49 and will be sold only at Target stores through the holidays. If the response from the snacking masses is positive, Frito-Lay might decide to keep these around forever.

“When you try something drastically different, you have to walk before you can run,” Ram Krishnan, vice president of marketing at Frito-Lay tells USA Today. “We wanted to test our way through this before we go big.”

To be sure, there are other rivals out there with chocolate-dipped chips, but this is a rare foray into the salty and sweet world for Lay’s. That means the stakes are high: Whether or not Lay’s decides to do more of these combos in the future all depends on whether or not these chips do well

If this offering is popular, “it gives us latitude to offer other flavor combinations that we’ve never done.”

It’s a new salty, sweet frontier, folks. Can you taste it?

Lay’s to roll out chocolate-covered potato chip [USA Today]