While I personally tend to tip more to the side of the extrovert scale (I will talk to strangers at length but you will never find me dancing on a table in a crowded bar) I do know that a world full of only extroverts would be a terrifying existence indeed. I also recognize the importance of being happy just the way you are — introvert, extrovert or something in between — an idea that is not so obvious to whoever is behind Lexus’ Twitter account.
“Introverted? That can be changed. #LexusIS #itsyourmove” Lexus tweeted yesterday with a photo of a dark shiny car that apparently has some mysterious personality-changing power. Cue a torrent of ticked off replies from the Twittersphere.
Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, took Lexus to task on Twitter, writing:
Dear @Lexus, you owe introverts an apology. RT @Lexus: Introverted? That can be changed. http://bit.ly/1gvUryP
Other Twitter users also expressed their dislike of the tweet, tweeting things like:
Why would I want to change? RT @Lexus Introverted? That can be changed. #LexusIS #itsyourmove
@Lexus Being an introvert rocks, so I guess I don’t need your car, is what you’re telling me. Thanks for the heads-up.
.@Lexus Yes, I’m introverted. Lots of badass people are. Half the world or more. Probably an equal percentage of your customers.
As of this writing, Lexus hasn’t responded to the complaints on Twitter. We’ll update this post if the company makes any attempt to clean up this prime example of Think Before You Tweet. Your move indeed, Lexus.