Maybe they sent out the wrong mailing at the wrong time. Maybe they’re planning way ahead. Or maybe Gabriel’s local Hyundai dealership is putting whatever random crap gets people to open messages from them in the subject lines of their e-mails. In Gabriel’s case, it worked. He opened it.

“You think Costco is bad with Christmas creep?” he wrote when he forwarded us this e-mail. “My Hyundai dealer has apparently already given my Christmas present!”

It’s not a very good present, either. The opportunity to book a service appointment? Nobody asks Santa for that.

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