Hyundai may be one of the world’s largest car companies, selling some 5 million vehicles a year worldwide, and the company’s constant TV advertising has at least drilled into viewers’ head that it’s pronounced “Hyundai like Sunday.” But the Korean automaker is still a bit player in the U.S., responsible for only 1-in-25 cars on American streets. In an effort to stake a bigger claim stateside, Hyundai has introduced a new program intended to provide more transparent pricing and more consumer-friendly practices. [More]
every day is like hyundai
Hyundai To Guarantee Trade-In Values For New Cars (Big Asterisk)
By 4.22.11
As Hyundai’s “lose your income and we’ll buy your car back” Assurance program comes to an end, the automaker is about to roll out a new plan, Assurance Trade-in Value Guarantee, for keeping customers loyal: guaranteeing trade-in values for up to four years after you purchase the car. Of course, this deal does not come sans conditions. [More]
