HyVee Prints Sign To Say, ‘Nope, No Fuel Discount On This Either’

fuelsaverzero“um..this makes 0 cents,” reader Terry wrote when he submitted this photo from a local HyVee store to us. It’s one thing to post a sign with a sale price when there’s no real discount or to advertise a sale when you’ve marked something up, but why advertise a gas promotion when there’s no gas promotion?

Maybe it’s a subtle way to direct customers’ attention to items that really do carry a discount. Or maybe a few layers of employees weren’t paying attention when they put up this sign.