When Saturday Night Live shows a family using your menswear company’s products to sop up orange juice spills and pet urine because they’re cheaper than paper towels, and people actually find this funny, that’s a sign that maybe it’s time to reconsider your promotions strategy. Jos. A. Bank is trying a new strategy, which involves promotions with suits in more reasonable quantities than in the past. [More]
menswear
Men's Wearhouse Helps Non-Customer, Gains New Customer
By 6.10.09
Josh in Pennsylvania was in a bind, and needed his suit pressed for a job interview on short notice. Very short notice—he was called on Sunday afternoon for an interview on Monday morning. The store where he originally bought the suit offers free lifetime pressing, but they weren’t open on a Sunday. Trying to find a place that would help him, he made a useful discovery.
