The Federal Trade Commission is marking the 10-year anniversary of the “Do Not Call” registry by announcing a $7.5 million civil penalty against a mortgage broker that had allegedly targeted U.S. servicemembers. It’s the largest fee the FTC has ever collected related to the Do Not Call provisions Telemarketing Sales Rule, and also serves as warning to companies trying to push deceptive mortgage ads.

The FTC alleged that Mortgage Investors Corporation, a prominent refinancer of veterans’ home loans, called consumers who were on the Do Not Call list and then wouldn’t remove them from its list when people would demand it do so.

It also says in the complaint that the company would misstate terms of certain loan products during those telemarketing calls.

In another win for the FTC, it announced settlements resulting from the 2012 effort to catch companies making millions of robocalls from “Cardholder Services.”

“Since the advent of Do Not Call, the FTC has been aggressive in cracking down on violators and preventing annoying, illegal calls to consumers,” said FTC Chairwoman Edith Ramirez. “Today’s settlements leave no doubt that DNC enforcement remains a top priority. We’ve also encouraged industry to create a technical solution to unwanted calls through our Robocall Challenge.”

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