Sir Richard Branson might be “sir” and founder of the Virgin Airlines empire, but he’s not one to rely on all those piles of money to save him when he loses a bet. After wagering against AirAsia CEO Tony Fernandes and coming out a loser, he donned the garb of a female flight attendant and got to work.

Dressed in the bright red AirAsia flight attendant uniform — which in his case included a short skirt, natch — with shaved legs clad in stockings, lipstick and his platinum locks flowing, Branson served on a flight from Perth, Australia to Kuala Lumpur, Malaysia, reports UPI.

“Dude Looks Like a Lady” by Aerosmith greeted Branson as he boarded the plane, of course.

The two super rich magnates had bet that their Formula One racing teams would beat each other during the debut of the 2010 Grand Prix in Abu Dhabi back in 2010, and it was finally time for the loser Branson to pony up and meet his end of the deal.

Lest you think this is just a couple of billionaires being silly on each other’s airlines, the stunt was also a fundraiser for an Australian charity.

“I’m a great believer in having fun, throwing yourself into everything you do,” Branson said. “If you lose a bet you’ve got to honor that bet and if you can raise lots of money for charity, which we’ve done today, so much the better.”

AirAsia donated $100 from each ticket sold on the 300-passenger flight to the Starlight Children’s Foundation, and bidders also competed before the flight for the chance to shave Branson’s legs. That’s at least going to make for a great cocktail party story, especially if the high bidder kept the razor.

Richard Branson dons drag as flight attendant after losing bet [UPI]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.