Delicious Ice Cream Gollum Creature Eats Itself, Creeps Us Out

Here’s a marketing hypothetical that no one has ever posed before: does cannibalism sell ice cream? Philadelphia ice cream parlor mini-chain Little Baby’s Ice Cream has released two ads featuring an odd creature seemingly made of ice crea, which finds itself so irresistible that it shovels giant spoonfuls of the top of its own head into its mouth, and licks an ice cream cone in which a smaller version of itself sits. The spots are trippy, gross, strange, and…. really make me want some ice cream.

To be fair, though, pretty much everything makes me want ice cream.

Successful viral marketing: produce a commercial weird enough, and you don’t even need to pay for it to appear on the air for people to start talking about it.

Watch This Weird Little Baby’s Ice Cream Shop Commercial [The Philly Post] (Thanks, Kelly!)


Edit Your Comment

  1. Rexy does not like the new system says:

    Well, I know what’s going to be trying to kill me in my dreams tonight.

  2. MaxH42 needs an edit button says:

    It’s eyes…are telling me my brain is made of ice cream…does anyone have a spoon?

    Part of it is the actor, who is giving a creepy, insane stare, and part of it is the way the announcer keeps talking about how wonderful it is to “eat Little Baby’s”.

  3. Oranges w/ Cheese says:

    The second one was actually pretty cool, if creepy until the end when that tongue came out of the side. THAT was creepy.

  4. Hoss says:

    Next it will be chocolate — and scooped from the other end

  5. lonestarbl says:

    Nice to see Jessica Biel get work after her movie career

  6. alana0j says:

    This makes me think of the latest marketing campaign from Cinnamon Toast Crunch, where the little square dudes lick/bite each other and in one he actually eats himself. I never understood why those ads were supposed to be appealing…

  7. mrbucket says:

    Reminds me of the scene in Hannibal where Lechter is feeding Ray Liotta his own brains.

  8. belsonc says:

    Pedantic, yes, but I think you want golem here, not gollum.

    Although, based on what Laura said, ice cream may well be her precioussssss…

  9. Velifer says:

    Rule 34.

  10. SamEBates says:

    Is that the chick from the York peppermint patties commercial? Except, y’know, covered in ice cream and missing a significant portion of skull…

  11. snarfies says:

    As an FYI, this is located in one of Philadelphia’s most dangerous neighborhoods. Given that our city has a murder rate comperable to that of Detroit… yeah. I don’t care how good their ice cream is, I’m not going there, ever.

    • Chuft-Captain says:

      There’s more than one…pick one somewhere better.

    • bonzombiekitty says:

      No it’s not. It’s in Fishtown, that’s not dangerous. Granted it’s not far from Kensington, which IS bad area.

    • bonzombiekitty says:

      Also to add – Detroit has a murder rate of 48.2 per 100,000. Philadelphia is 27. That’s a 70% difference.

      Overall violent crime in Detroit is 2,137.4 per 100,000. Philadelphia is 1,475. That’s a 69% difference. So no, they are not comparable.

  12. Difdi says:

    Reminds me of the Simpsons episode where Homer gets his head turned into a donut by Flanders…and he can’t leave himself alone because he’s so delicious.

  13. joescratch says:

    It’s “golem,” for godsake. There’s nothing pedantic about getting shit right.

  14. AngryK9 says:

    Certainly gives new meaning to the concept of bran freeze…

  15. Geekybiker says:


  16. HogwartsProfessor says:

    GAH, I saw that on Yahoo earlier today. I couldn’t even watch the entire thing. It completely freaked me out. I’m not easy to freak out, either!

  17. brainparasitefun says:

    This ice cream is so fantastic, I’d eat it out of my own skull.

  18. Taija says:

    You eat little babies?

    Heh, I had to keep averting my eyes, I just couldn’t stand that gaze. I love these kinds of ads.