The United Arab Emirates Will Not Stand For The Grocery Shrink Ray

When Coke and Pepsi cans sold in the United Arab Emirates were shrink rayed from 355 milliliters (about 12 ounces) to 300 mL (about 10 ounces) while the price remained the same, it wasn’t just customers who complained. The government noticed, too, and is removing the offending cans from store shelves. Those wacky foreigners!

The head of the government’s consumer protection department told Gulf News that the companies broke consumer protection rules when they zapped the cans with the shrink ray and stopped printing prices on the cans.

The two companies requested that they would market their 355 ml size cans with a price printed on them. We were surprised by their move when they reduced the size [of the cans] and took the price tag off the cans.

Pepsi, Coke cans to be taken off UAE shelves [Gulf News] (Thanks, Gary!)