Steak 'N Shake Opening Its Doors In NYC, Offering Free Meals For A Year To First 150 Customers

Midwesterners living in New York City with an empty spot in their stomachs where Steak ‘n Shake used to be, rejoice! The chain is opening its first location in NYC tomorrow, dubbed a “Signature” restaurant, serving up the burgers and shakes you remember. Oh and if you’re one of the first 150 customers in the store, you get free meals there for a year.

For those of you who are unfamiliar with the phenomenon that is Steak ‘N Shake, consider this: Roger Ebert, who famously can no longer consume solid food, said of the venerable burger chain, “If I were on Death Row, my last meal would be from Steak ‘n Shake.”

Unlike its cousins in the Midwest, the NYC location on Broadway between 53rd and 54th streets (next to the Ed Sullivan Theater) won’t have waiter service, and will have a menu mainly limited to burgers and fries, a few sandwiches, sides and some of their specialty shakes.

The prices listed with each burger includes fries, and the company says they are going to keep the same prices across the board at all upcoming locations. At an average of around $4.99 per item on the menu, that’s not a bad deal.

New to the restaurant is a burger they’re calling the “The Signature Steakburger,” which uses organic cuts of meat, as well as hand-cut french fries. There’s also a Coke Freestyle machine, which should lure in customers who just want to mix their Dr. Pepper Cherry Vanilla with Barq’s root beer and add a splash of Orange Fanta.

The restaurant opens at 10 tomorrow.