Wegmans Pulls Alec Baldwin Ads Over His Airplane Antics

UPDATE: Well look at that… Wegmans has completely changed its mind after realizing that the internet likes Alec Baldwin.


Remember those adorable ads Alec Baldwin filmed for Wegmans supermarkets just because his mom was so in love with the store? Well, apparently the actor’s recent behavior on an American Airlines flight ticked off enough customers that the chain has decided not to air the commercials anymore.

“We had perhaps a couple of dozen complaints, and we take complaints from our customers seriously,” a Wegmans rep tells the Rochester Democrat & Chronicle. “We enjoyed working with Mr. Baldwin, but under the circumstances we thought it best to discontinue the ads.”

The ads originally ran in the fall of 2010 but were brought back during the recent holiday season, just in time for the 30 Rock star to get booted from an American Airlines flight for reportedly refusing to turn off his phone because he was in the middle of a game of Words with Friends.

Wegmans pulls Alec Baldwin ads [DemocratAndChronicle.com]


Edit Your Comment

  1. Wasp is like Requiem for a Dream without the cheery bits says:

    A dozen is a lot of complaints, when only 25 people shop at your store.

    • thezone says:

      Really? Wegmans is consistently a top 100 best places to work in the country. I’ve lived in every section of this country and have visited supermarkets all over the country. Wegmans is by far the best supermarket chain I’ve ever been to. I keep dreaming that one day they will come out to the midwest.

      • Wasp is like Requiem for a Dream without the cheery bits says:

        Sorry, sorry, bro, I’ll change it.

        “A dozen is a lot of complaints, when only 100 people shop at your store.”

      • Cat says:

        …and bring their delicious Zweigles hots with them.

      • Coffee says:

        What are you talking about? Wasp was pointing out that for a chain the size of Wegmans, which serves millions of people, a couple dozen complaints is insignificant.

        • Wasp is like Requiem for a Dream without the cheery bits says:

          When you insert your logic it makes me appear uncool.

  2. az123 says:

    And we care, why?

    • Jack T Ripper says:

      Because this just exposes American Airlines as being the largest Wegmans shareholder, that’s why! Or maybe not… Wouldn’t it be funny if it turns out to be true though?

      • Rachacha says:

        As Wegmans is not a public company, it would be unlikely that AA was Wegmans largest shareholder. The only tie that Wegmans probably has to AA is that Wegmans headquarters is located on the same road that the Greater Rochester International Airport is located on.

  3. Phil Keeps It Real [Consumerist] says:

    This is stoopid !

  4. Coffee says:

    Words with Friends is srs bsness, and Alec don’t give a shit. Seriously, though, I would be more annoyed about the voicemail in which he calls his daughter a disgusting little pig than these airplane shenanigans.

  5. crispyduck13 says:

    Well that was money well spent.

    On a related note I now know that anytime I want a Wegmans to do something I just have to get around 50 people to complain to corporate. Figure $5 bucks a head is enough persuasion, thus it’ll take you around $250 to get Wegmans to cave on whatever insignificant complaint you may have. That’s a bargain right there.

    • Wasp is like Requiem for a Dream without the cheery bits says:

      I am willing to participate in this brilliant plan. What should we bitch about? OMG we should say that the lights in the store are much too bright and that Wegmans should bring back shopping by oil lamps and or candle light.

  6. Jack T Ripper says:

    “We had perhaps a couple of dozen complaints…”


    “A couple of our investors and primary suppliers…”

  7. SpamFighterLoy says:

    They already did a complete 180 and put the ads back on the air.

  8. AlteredBeast (blaming the OP one article at a time.) says:

    Alec Baldwin has caused Words With Friends to become VERY popular with my family. They don’t have iOS phones, so they were unfamiliar with the game, but play it on Facebook at home constantly now.

    • JoeDawson says:

      Not sure why you mentioned iOS in particular, it is available on Android as well.

      • AlteredBeast (blaming the OP one article at a time.) says:

        Ah, I forgot.

        See, we all have Windows 7 Phones.

        Speaking of which, when is the Consumerist App coming to Windows Phone 7???

  9. kosmo @ The Soap Boxers says:

    ? But the plane’s captain apologized to Baldwin and admitted that the airline was wrong. I saw it on TV.

  10. Murph1908 says:

    Ok, but the abusive voicemail left for his daughter was cool, right?

    Just wanted to know where Wegman’s draws the line.

    Jerk to airline personnel, not good.
    Verbally abusing daughter, fine.

  11. KitanaOR says:

    According to TMZ, so many Alec supporters called into Wegmans, the commercials will be aired.


  12. TheBusDriver says: