Shoppers will go to great lengths to score a good sale, and one Spanish store took that idea one step further for a recent promotion: Desigual in Madrid celebrated their January sale by handing out a free outfit to the first 100 shoppers to enter the store sporting only underwear.

The store’s website, via the Huffington Post, cites the procedure as thus: Be one of the first 100 in line wearing skivvies, go in at 9 a.m. when the store opens, look around and pick out one top and one bottom, and head to the cashier, where the alarms will be removed from your outfit. Done and done and now you have an outfit to wear out of the store.

Madrid’s dedicated discount lovers came out in chilly temperatures and stripped down to wait in line, which was all dutifully captured by photographers. Soon they might not be only ones willing to bare almost all for a good deal — San Francisco’s Desigual store is said to be hosting the promotion soon as well.

Semi-Naked Shoppers Line Up For Free Clothes At Desigual In Madrid [Huffington Post]

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