As the times evolve, so do the requirements of a website. Whether you’ve got a blog or have a hand in a business’s web presence, it’s important to look for ways to improve sites that represent you. And whether you want strangers or your own grandmother to check out your handiwork, you need to stay relevant.

HubSpot Blog offers 25 must-haves for a remarkable website. The features range from basic to highly technical. Here are a few of our favorites:

* Avoid corporate speak. Stay away from meaningless jargon that doesn’t say anything. Writing in a casual tone can draw more people in.

* Post often, and not only about yourself. Write about what you know, but don’t be so introverted that you turn people away.

* Don’t just sell people stuff, educate them. People typically don’t want to show up for a sales pitch. They follow their curiosity and want to leave knowing more than when they came.

25 Must-Haves for a Remarkable Website [HubSpot Blog]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.