In a combination we never would’ve thought would be so likable, Chipotle has enlisted the help of Willie Nelson covering a Coldplay song to make an animated piece that is anti-factory farming.

As Fast Company points out, Chipotle has worked toward greener restaurants, using organic, local products a lot more than other fast food chains. They recently announced they would use 10 million pounds of local produce in their stores.

The simply presented animated ad by Johnny Kelly, with Willie singing “The Scientist,” shows the rise, and what Chipotle hopes will be the fall, of factory farming for what it is — farms churning out hormone-pumped produce while simultaneously harming the environment.

Willie Nelson Covers Coldplay, Assists Chipotle’s Quest To End Factor Farms [Fast Company]

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