In an effort to give sponsors more bang for their buck while somewhat disregarding the needs of its users, Twitter has started to push sponsored tweets up to the tops of feeds. The 140-characters-or-less ads only show up in feeds that you follow, scroll down in the normal way as newer Tweets appear and can be deleted with a click.
According to the Twitter Blog, the company is pimping itself out in order to better serve you:
We put our users first and strive to create products that enrich the Twitter experience for every Twitter user. We’re excited about this next step and look forward to your feedback.
So how about that feedback? Are the sponsored tweets distracting you, or are they just white noise?