MoviePass is a new in-beta service that lets movie buffs watch as many movies in theaters as they want for $50 a month.

There’s no need for tickets, just show your smartphone at a participating theater and you’re in. The service, which is in trials in San Francisco, is trying to shake up the movie business by bringing the “Netflix model” of flat-rate pricing to the multiplex.

It’s cool to see someone trying out some innovation in the idea-starved movie theater space. And if you see at least four movies a month, it could be a decent deal. Though, I don’t know that there are actually four new movies a month I want to see.

All-You-Can-Watch MoviePass Brings Netflix Model to Theaters [WIRED]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.