Apparently, No One At The Gap Has Ever Looked At The Internet

Much like the makers of this “modern claddagh” ring, the person or persons responsible for naming these “New Pegged Boyfriend” jeans have apparently never whiled away the hours looking at the seedier side of the internet.

C’mon, Gap… Couldn’t someone at least have done a [NSFW] Google search?

Maybe they were just trying to out-gaffe last year’s logo debacle…

“The Pegged Boyfriend” [ via]


Edit Your Comment

  1. Tim says:

    Might want to add an NSFW to that Google search there …

    • The cake is a lie! says:

      Ah ha!!! Proof that they do have an edit button!!! Why not use it to fix the other typos we find right off the bat? I’ll bet Ben is still pouring ‘solt’ on his driveway.

      • Jfielder says:

        Indeed Ben is still using his solt, but oddly he is no longer recommending we use sodium chloride when we run out of salt.

  2. milkcake says:

    Okay… i don’t know what it means. I’m at work so I googled it but I don’t think I want to click on any of them. So what does it mean?

  3. skwigger says:

    Took me a second, but then I remembered what “pegging” was.

  4. Matt says:

    Yeah, but doing an internet search is such a pain in the ass.

  5. rrapynot says:

    The New Rusty Trombone Polo

  6. Dollie says:

    Well there goes any thought about lunch….

  7. GMFish says:

    Mmm….. could it be that they knew exactly what it meant and they also knew that bloggers such as yourself would give them free publicity?

    Yeah, that’s the answer.

  8. Quake 'n' Shake says:

    Yet they had the good sense to reject the proposed Goatse G-String panties.

  9. varro says:

    I can see the Gap with their spring line of yellow t-shirts and polos – “Lemon Party!”

  10. Hi_Hello says:

    what is the intended meaning for these jean when Gap named them?
    i never heard of this phase before until now.

    • Christopher Jablonski says:

      I have the same question. Also, now all I get when I google the phrase are references to this story. (Still, got the meaning from urbandictionary)

    • ellmar says:

      I think they were going for a combination of “pegged” as a 1960s throw-back (also known as skinny jeans) with what the Gap has long called the “boyfriend” look, an androgynous sort of “borrowed it from my boyfriend” thing.

      • Hi_Hello says:

        1960, so the 1969 wasn’t there way of referring pegged as the sexual meaning?
        too many coincidence.

        If I was GAP, I said, screw what the ‘slang’ meaning is. If peg is a type of cut, I’ll call it pegged.

    • yasth says:

      Pegged in jeans refers to a a way of cuffing your jeans in a way the makes them very tight. It is kind of hard to explain

      . Also it is sort of an odd thing to pre do commercially as it really isn’t hard to do if you were to care to, and it makes the jeans a pain to size. It is a good way to show off your selvage though.

    • evnmorlo says:

      Peg= narrow cuff. “New Tightly Cuffed Boyfriend” wouldn’t work that well either

  11. There's room to move as a fry cook says:

    +1 to The Gap for also getting 69 on the label.

    • TalKeaton: Every Puzzle Has an Answer! says:

      Now that you point that out, it’s starting to seem a lot more intentional…

  12. johnmc says:

    Oh, they know exactly how to use the internet:

  13. nutbastard says:

    Truth in advertising, given how pussified the modern style is these days. I’m looking at you, skinny jeans.

  14. Rackoff493 says:

    Ahhh memories…..

  15. littlemoose says:

    To be fair, “pegged” is a legitimate fashion term referring to narrowly folded and rolled cuffs. “Boyfriend” jeans are a relaxed fit. The name is just the (unfortunate) combination of the two ideas.

  16. Gravitational Eddy says:

    The Gap.
    Didn’t teach them anything, evidently.
    what they saw was “fascinating new ad campaign”
    what we saw was fascinating new side of the Gap….

  17. NumberSix says:…

    lets see here.


  18. Sbb says:

    They have a hole in the butt area.

  19. 339point4 says:

    “Apparently, No One At The Gap Has Ever Looked At The Internet”

    I look at the internet way too frequently and still learned something today. Good god.

  20. EverCynicalTHX says:

    What’s next..the Dirty Sanchez sombrero? lol

  21. PortlandBeavers says:

    It sort of reminds me of when baseball announcers refer to Pujols as Prince Albert.

  22. PercyChuggs Was Found At JFK Airport says:

    What kind of freakishly small person wears size 24/00 jeans?