Guys, if you’re looking for something nice and Consumeristy to do for your gal for Valentines, here’s some inspiration. Benjamin Stein blogs about how his wife was in love with, besides him, Clairol’s Herbal Essences with Rose Hips and Jojoba conditioner. Then the line was discontinued. She was crushed. So he concocted a plan. He bought up all the overstock of the conditioner he can get from eBay and stashed it away, 38 bottles worth…

Then, two weeks before she gave birth to their new child, he gave her one wrapped bottle of the conditioner. He made a big deal about how he scoured the internet for it and this was the only one he could find. She was truly touched and began using the conditioner.

Then, every morning, he refilled it with a bit from one of the backup bottles. He kept waiting in eager anticipation for her to remark on the amazing “infinite” bottle.

Then 9 weeks after he gave her the bottle, she yells out, “Ben, I have to tell you the CRAZIEST thing about my conditioner!” This was it, he thought, she’s finally caught on! Mmm, not exactly…

For the rest of the story, one of the most beautiful consumer product based love stories ever told, check out Ben’s blog.

A Rose Scented Conditioner By Any Other Name Would Smell as Sweet [Benjaminste.in] (Thanks to Richard!)

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