Louis Vuitton Tattoo Sleeve Takes Brand Loyalty Too Far

This is a picture of some cool guy who got a Louis Vuitton tattoo sleeve (that’s what it’s called when you have tattoos all up and down your arm and ending at your wrist, like a sleeve might). Apparently he decided he never wants to be the number one term life insurance salesman. It’s a sick day when people give their bodies up for free advertising for shallow brands, hoping they’ll be able to embed some of the brand’s cachet into their flesh. Why doesn’t anyone ever tattoo pages from Watership Down on their body, huh?

UPDATE: Turns out they do! (Hat tip to rawley69!)


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  1. deejmer says:


  2. stephent says:

    normally I would feel sorry for someone that did something so short sighted. However, in this case since anyone that would do this particular things is almost inevitably a d bag I will just laugh at them.

  3. rawley69 says:
  4. Rebecca K-S says:

    I totally don’t get this and would never do such a thing myself, but this article just seems unnecessarily catty to me.

    Thanks for explaining “sleeve,” btw. That’s some pretty obscure jargon.

    • danmac says:

      Thanks for explaining “sleeve,” btw. That’s some pretty obscure jargon.

      Speaking of catty…

    • 12345678nine says:

      A lot of people don’t know much about tattoos and would not know what that means. Welcome to the real world with people over the age of 25 that didn’t hang out much with the “alternative” kids.
      Heck even older biker dudes with tats all over might not know what the term means.

  5. Hi_Hello says:

    i would wear an advertisement tattoo sleeve if they offer discounts. Like an sports team logo get you 10 bucks off the tickets and a few bucks of the food at the stadium.

  6. raydee wandered off on a tangent and got lost says:

    Why do people always take pictures of their tattoos while they are still so fresh that the skin is red and welted and shiny?

    It kind of ruins the look. Show me your tattoo once you’ve healed.

    • 339point4 says:

      I don’t think it’s the people who got the tattoo taking these pictures; I think it’s the tattoo artist who takes the pictures very soon after finishing the work.

      • DeeJayQueue says:

        any tattoo artist worth being called an “artist” would know to photograph a tattoo after it’s healed properly. The colors aren’t set in, and the skin is extremely irritated just after a tattoo so it’s a really bad time to take a picture.

        • hoi-polloi says:

          Respectfully, I’d suggest shooting then to make sure you have an image, then shoot later if you have the opportunity. Some folks you might see all the time. Others not so much. I agree documenting a fresh tattoo isn’t ideal for all the reasons listed. It is ideal in terms of access to the subject.

        • Julia789 says:

          I’m sure the tattoo artist asks the customer to come back a couple weeks later for a follow up shot, but how often do they? The artist risks the chance they’ll never get another photo of their handywork. Especially since many people travel far to use a carefully selected artist, it may not be convenient for them to drive back. Sure they can take a photo at home and email it to the artist a couple weeks later, but it might be a lousy cell phone photo in poor light, etc.

          Some artists I know take a photo right after it’s done, and also ask the person to come back for a follow up photo. If they come back for the follow up photo, they replace the photo in their album/portfolio. If they do not come back for the follow up, they leave the original puffy/irritated photo in their portfolio. Otherwise they don’t have an example to show future clients.

          If I walked in and said “Show me some work you’ve done of an owl tattoo” I’d rather they show me a puffy irritated photo where I can still see good artistry under the irritation, rather than here them say “Well I did an owl tattoo last month, but the guy never came back, so you’ll have to take my word that it came out nice.”

      • clint07 says:

        Yeah it’s usually the artist right after the tattoo is finished. Also for color tattoos, they are much more vibrant right then because a portion of the ink will either seep out or come off when the upper layers of skin come off (leaving only the ink that was deposited under the skin)

    • aloria says:

      I don’t know, why do people take pictures of their newborn babies when they’re still all wrinky and squinty and looking like angry raisins?

      Because both are major, life changing events, and people tend to want to document every step of these things.

      Besides, as someone who has several tattoos, that thing won’t stop being puffy for MONTHS. Hell, I have a flock of birds across my shoulder that is over a year old and it’s still puffy.

      • jesirose says:

        That’s not good… Either you have really sensitive skin (and I thought I had bad skin, mine never stay like that) or you’re doing it wrong :-P

        • aloria says:

          I believe my skin is sensitive to the ink. I have another, older tattoo in a different color on my other shoulder and it didn’t have this problem.

      • LightningUsagi says:

        + 1 for the baby comment.

        However, as someone with tattoos, you either have a sensitivity to the ink or your artist goes too deep. The puffiness should go away within a couple of weeks at the most.

      • RedOryx says:

        Yeah, I have two tats and mine were only puffy for a week or two at most.

    • hoi-polloi says:

      I tend to document both shortly after the tattoo and a few weeks later.

      As 339point4 said, artists are documenting once they’re done with the tattoo. Artists want to build their portfolios. They don’t necessarily know if or when people are coming back to the shop, so they get the image when they can. If I get good pictures after a tattoo heals I’ll print some for my artist. Failing that, it’s not uncommon for him to document older work before we start something new.

    • Halliday says:

      I agree. I use to work in a 1-hour photo shop. A local tattoo artist would come in once a week with a roll of film, showing the latest work he’d done. While the photos of tattoos were often pretty nice, they were VERY fresh. I felt so bad giving him those prints of red flesh. They were the best prints I could make from that skin!

  7. ConsumerPop says:

    Hahahahahahahaha. (note: This would go for any brand logo)

  8. falnfenix says:


    unnecessarily catty and demeaning, and this is a consumer issue how, exactly?

  9. 339point4 says:

    I saw a picture earlier of this guy next to another guy who had a Gucci pattern tattooed on his face. His face! I mean at least LV guy can wear a long sleeved shirt.

    As for literary tattoos, there are plenty: http://www.contrariwise.org/

  10. danmac says:

    That arm is going to be a total pussy magnet when he’s pumping it in the air at a club…you guys judge him all you want, but we’ll see who’s judging whom when he’s waist-deep in orange-tanned, beautifully vagazzled, Newark gutter pune.

  11. ZIMMER! says:

    Why? Oh why, would anyone do this? What a douche bag.

  12. CaptainSemantics says:


  13. Sparty999 says:

    Couldn’t they just make a sleeve that looked like that?

  14. RadarOReally has got the Post-Vacation Blues says:

    “Apparently he decided he never wants to be the number one term life insurance salesman. “

    I don’t get it. Is that a job that requires one to go about bare-armed?

    • Clyde Barrow says:

      No but businesses have reputations to protect and sustain. Many businesses do not want their employee’s looking like the drummer from Motley Crue selling insurance in a new or existing customer’s home. Both customer’s and businesses have expectations of the other and “that is the way it is”. First impressions “sell” the product more often than the product itself.

      • falnfenix says:

        1 – we can’t see the guy’s face, therefore he’s safely anonymous.
        2 – it can be covered quite easily with a shirt.

        • Doubts42 says:

          It can’t really be covered by a standard white button though.
          1. The dark logos on his light skin will show through the shirt.
          2. that last row around his wrist will show.

          So as far as my industry (banking/financial) goes, this guy is out for life.

          Oh yeah and the fact that he tattooed LV logos makes him a douche

          • clint07 says:

            He’s totally a douche but a heavier white shirt and a watch would cover it…that or buy one of those tattoo cover sleeves to wear under the shirt so that it doesn’t show through.

          • falnfenix says:

            So as far as my industry (banking/financial) goes, this guy is out for life.

            i have a feeling you’d be surprised at how many individuals in your industry ARE, in fact, tattooed. there are ways of effectively covering ink.

          • tooki says:

            You’d be surprised at how many executives at Fortune 500 companies are covered in ink or even harder body mods.

        • clint07 says:

          Exactly, I am a software engineer and a Project Manager for a large govt contractor and have plenty of tattoos but you can’t see any of them when I am wearing business attire. So most co-workers/customers don’t even know I have them.

  15. klippies says:

    All tattoos are stupid.

  16. Kate says:

    I’ve seen a you tube video of some idiot getting glasses tattooed on his face.

    And one of a young woman who got a glass insert into her lower lip so you can see the inside of her mouth at all times, now there’s someone you want to take to dinner.

  17. Blueskylaw says:

    Now if only people would realize they do the same thing when they buy a baseball hat for $20-$30 dollars. They pay for the priviledge of giving free advertising to people who make more money in one week than they will make in their entire lives.

    • HannahK says:

      Everyone has heard of the Red Sox, no one is wearing a baseball cap to “give advertisement” to the team. They are showing off their support for the team, and proudly displaying their belonging to a group of fans. I’m not saying you have to go become a baseball fan and wear a cap. But baseball gives fans a lifetime of enjoyment and entertainment- that’s why it’s a million dollar industry. People who wear baseball caps aren’t just suckers advertising for an evil empire (unless they’re yankees caps in which case your argument stands).

      • Blueskylaw says:

        So when Home Despot puts their name on a race car, is it just to show support for the driver or is it for advertising to push sales?

        • HannahK says:

          Now you’re talking about a corporation paying to have their logo seen by millions of people. Before, you were talking about a person choosing to wear a logo. People are proud of the teams they support, and wear their logos for intrinsic rewards. Corporations pay for advertising for extrinsic rewards. It’s not the same thing.

    • Bativac says:

      What if I just like the team logo? Or if I’m a fan of the team?

      I like Batman and sometimes, I wear a Batman baseball cap. I paid fifteen dollars for this cap. Does that make me a shill for Time Warner? Am I a sucker for providing free advertising for Batman? Will passers-by who see my Batman cap suddenly feel compelled to purchase THE DARK KNIGHT on DVD or Blu Ray?

  18. Froggmann says:

    I’m sorry, I have just never understood the allure of Louis Vuitton. On top of making everything look plasticly, they emblazon that ugly-ass monogrammed pattern on everything.

  19. RandomHookup says:

    At least he was smart enough to get a tattoo that can be hidden by a long sleeve shirt.

  20. msky says:

    what a tool.

  21. Cosmo_Kramer says:

    Seems unnecessarily judgmental. I’m no fan of tattoos, but this is an individual doing this on his own accord, I don’t see why it’s necessary to post this on a consumer blog and criticize him.

    • Michaela says:


      I wish I was surprised by the snarky comments that assume so much about the man in the image. It not only shows how first impressions do matter, but also how so we all like to imagine ourselves superior to someone else.

  22. umbriago says:
  23. cmdr.sass says:

    This is what he’ll be hearing every day for the rest of his working life: “Yes, I would like fries with that.”

  24. Cheap Sniveler: Sponsored by JustAnswer.comâ„¢ says:

    // Rant on:
    Wow, what a colossal waste of money, time and flesh. As if PAYING for the “privilege” of advertising a brand on a T-shirt isn’t stupid enough (Yea, I’m looking at you, Aeropostal, Abercrombie, etc) Didn’t companies used to GIVE AWAY shirts with their brand name to get free advertising?

    Then we reach the new millenium where scarring your body with needles, wood burners, and 1/4-20 bolts through your neck is a way to “express your individuality” – even though you look exactly like every other ass clown who’s bought into the same trend. And then you have the nerve to lament, “I’m so broke. >BTW

    If you’re ugly, you’re ugly, and “you can’t polish a turd” (Yea, I know, they did it on MythBusters, but who wants a polished turd?)

    Every time I see a really pretty girl who has made a total mess out of her self for life, all I can think is: I don’t know whether to fuck you, or torque you to 20 ft/lbs?”.

    • Blueskylaw says:

      “Every time I see a really pretty girl who has made a total mess out of her self for life, all I can think is: I don’t know whether to fuck you, or torque you to 20 ft/lbs?”.”

      That’s the funniest thing I read today.

      • Cheap Sniveler: Sponsored by JustAnswer.comâ„¢ says:

        Funny thing, what happened to my post? it’s dis-jointed and missing parts?

        • larrymac thinks testing should have occurred says:

          You probably used < somewhere in there, which a real commenting system would realize is NOT the start of an HTML tag. But we’re using this commenting system, so . . .

    • Kate says:

      I’m trying to figure out what that last comment meant. I also want to know why every guy seems to think all women are interested in whether the guy wants to fuck her or not, Believe it or not, it’s rarely something that occurs to us to wonder about.

      • Bativac says:

        So not everything women do is done out of the woman’s desire to lure a man into engaging in sexual congress with her?

        No wonder it took me 10 years to convince my girlfriend to marry me. I guess I was operating under a mistaken assumption.

        • Cheap Sniveler: Sponsored by JustAnswer.comâ„¢ says:

          She had already decided how far you can get with her in the first five minutes. It took a little longer – 10 years – to determine if you’re a good enough meal ticket, and to see if any better offers raise their ugly heads.

      • Cheap Sniveler: Sponsored by JustAnswer.comâ„¢ says:

        Lighten up, Kate. It’s a joke.
        …and I lived in a house full of girls in college, and things girls think and say would shock most guys. (Yea, sounds like every guy’s dream, but it was a nightmare- almost worse than living above a strip bar). You girls size up a guy and know if he’ll get to first base or strike out in 5 minutes.

        (Secretly woners if Kate is hot, and if she wants to…) / SARCASM, Kate… it’s just a joke.

    • clint07 says:

      Should we get off your lawn too?

      Sure this guy has a terrible tattoo, but to group all people with tattoos together is just as moronic as this guy.

    • Rena says:

      +1. I refuse to wear logos, but it’s damn near impossible to find shirts without. Annoys the hell out of me. If I’m going to wear your logo you’re going to pay me for the advertising, not the other way around.

  25. CortJstr says:

    Re: Watership Down. I did see a picture of a woman who got part of The Raven tattooed on her in the shape of a Raven. Not sure how much of it.

    • INsano says:

      That’s a popular Woot! shirt, I’m not surprised someone thought to tattoo it.

      Lesson learned, Consumerist? NEVER doubt the ability of the internet to supply someone doing X, no matter how stupid or ridiculous X is!

  26. Clyde Barrow says:

    Next up, his photo at “People of Walmart”.

  27. FireJayPa says:

    How is this a consumer issue?

    I see a free-market where someone decided to give cash in exchange for what they deem to be art-work. While one can argue whether or not this is art, I fail to see how this is a consumer issue.

    Perhaps some passive aggressive person can fail to show a receipt at best buy or we can discuss the merits of tipping instead?

  28. Kibit says:

    Just because someone does something that you would not, does not make it wrong or bad.

    The guy got a tattoo. Who frickin cares where it is or what it is and if he wants a corporate job all he has to do is wear long sleeves.

    Shallow brand, seriously? Its a high end accessories brand that has been around for quite some time. They make their handbags by hand and use high quality materials. Just because they are expensive does not make them shallow. Quality materials and workmanship come at a cost.

    Why are you attacking LVHM? Just because they are expensive and you do not want to spend money on them does not make them bad!

    This is not a consumer issue! Ugh!

    • RedOryx says:

      You said it all so much better than I could have.

    • Erika'sPowerMinute says:

      Re: “not a consumer issue”: I dunno, maybe people being so freakin’ brainwashed materialistic that they’ll fuck up their bodies permanently is something that should give us pause?

  29. TerpBE says:

    That’s nothing compared to Gucci Mane’s loyalty to this place:


  30. LightningUsagi says:

    LV doesn’t take kindly to imposters and fakes. I wonder if they’ll sue him for unauthorized use of the logo.

  31. njack says:

    Poetic justice will be when LV serves him a trademark infringement lawsuit.

  32. Dragon Tiger says:

    I once had a buddy who’d had the Izod gator tattooed on his chest, apparently back in the 80’s when the preppie polo shirts were in style.

  33. apbailey says:


  34. 4Real says:

    Its always a trashy white guy that would do this..lol

  35. Warren - aka The Piddler on the Roof says:

    Hey, Joe. Remember yesterday when you asked me what a douche bag looks like? See that guy over there…

  36. kfree says:

    I still find it better than the text pasted across some people’s collarbones. Who came up with that trend? Isn’t Louis Vuitton more of a ladies’ brand?

  37. gardenvarietyloser says:

    As I am usually sick and/or annoyed by my choice of the days outfit by noon, I am not big on tattoos; they are just too darn forever, you know? But this one seems less stupid than most. The current trend of the cashiers at my local grocery store is to tattoo their own name on their wrist, forearm, or (sometimes and) neck. I know it is a good idea to plan ahead in case of illness, but do many twenty-somethings really need to worry that much about Alzheimer’s that they need to tattoo their name on a visible piece of flesh in case they forget it 4 or 5 decades from now?

  38. Mr Grey says:
    • Erika'sPowerMinute says:

      Wow, I deface my body and look like a freak, and then people treat my like a freak. Who knew?

  39. dourdan says:

    he seems like the last person who would want a LV tattoo. unless he was doing it ironicly.

  40. mikeMD says:

    Was he planning to make a purse out of his arm skin? (And will LV sue?)

  41. quieterhue says:

    I’m actually pretty concerned that LV will sue this guy for trademark infringement and make him get that taboo removed. I wouldn’t put it past them…

  42. bearymore says:

    If you’ll click on the link under the photo, you’ll see it’s some kind of clear plastic wrap or shirt and not a tattoo. At least that’s my impression.

  43. watchwhathappens says:

    I don’t understand why anyone would *wear* a logo for anything; this completely baffles me. Luckily there are lots of people out there willing to be walking shills – for free!

  44. bookstoreguy says:

    This article pisses me off on many levels. I’ve come to expect the sarcasm from Consumerist and at times I appreciate it, not today. The superiority complex Mr Popken displays is annoying and infuriating. I can assume if he was posting a picture of a PBR logo tattoo his tone would have been far different. Ben my dear, feel free to SAFOOMA.

  45. FlashFlashCarCrash says:

    1. There are a lot of stuck up, judgmental people on here looking down on this guy for his tattoo. It’s his tattoo. You guys don’t have to like it. Stop acting like a bunch of snooty librarians and sunday school teachers.

    2. As far as tattoos go, it’s not well done at all and it looks fucking stupid. It takes a special kind of tool to get something so ridiculous. I’m sure in a few years when Louis Vuitton is not in style anymore, he will feel like a big idiot.

    Feel free to judge the quality of the tattoo and the questionable taste of the moron wearing it. But all the “meh, tattoos are stupid, good luck getting a real job, blah blah” just makes you guys who are doing it look like dicks. Just saying.

  46. HogwartsProfessor says:

    Ha! I love the Watership Down one. I have a giant Hogwarts crest and I’d like to get something from The Lord of the Rings and other favorite books. I want all my tats to be of my favorite books because they are so awesome to me.

    I bet this guy just did that because he thought the pattern looked cool.

  47. goodfellow_puck says:

    I actually like the pattern of it as a sleeve, but he should have made it personal. At least make the initials his own (if they aren’t already).

  48. Brunette Bookworm says:

    Hmmm, I wonder if Louis Vuitton will sue them for this. They tend to be a bit touchy about where their logo appears…


    I think it would be kind of funny if they sued him. Overly aggressive, but a bit funny.

  49. Happy Tinfoil Cat says:

    I’m not buying it. I think it is fake.

  50. darthwaveous says:

    What a tool. My best friend used to do tattoos as a side gig. You would be amazed what mindlessness images that totally sober individuals would get permanently inked into their skin. I used to love the loser who get the tattoo of the city he was from followed by finest (example Philly’s finest, Charm City finest, ect).