JCPenney Opens Up The First Facebook Store

JCPenney just snagged the “anchor store” spot on Facebook, becoming the first retailer to let shoppers purchase crap directly from their Facebook page application through a fully integrated e-commerce platform.

This could potentially be a big trend with other stores jumping on board. The treasure trove of personal information you post on Facebook is a bonanza for marketers who want to target you and your friends.

How else would they know I was in the market for lace-up peep-toe booties? Oh my god, it’s like Big Brother is my personal shopping assistant!

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