The world of college sports is a confusing place nowadays. The Big Ten Conference has 12 teams, while the Big 12 has 10 teams. The Big 10, which once actually had 10 teams but adopted a clever logo that integrated the number 11 into the structure of its old logo, paid tribute to its 12th team by moving on to a logo that appears to have been designed by a 12 year old.

It’s easy to bash something, so let’s try to be constructive. Since the “i” in the word “big” looks like a “1,” the logo would have been OK if some other letter or piece of negative space on the right half had been shaped like a “2.”

How would you improve this logo, other than by throwing gasoline on it and lighting it aflame?

New Big Ten Conference Logos [BigTen.org]

Previously: Gap Scraps Crap Logo

Urban Outfitters Unveils Snazzy New Logo

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.