Keeping up with the Kardashians comes at a cost. The reality show star is pimping a new prepaid debit card targeted at kids that is as bursting with hidden fees as Kim’s shirt, featured prominently on the plastic, is bursting with integrity. Yeah, I think using sex to sell hidden fees to kids is pretty messed up. Just take a look at all these fees:

Kardashian Prepaid MasterCard
Card Purchase (Includes monthly fees for 6 months) $59.95
Card Purchase (Includes monthly fees for 12 months) $99.95
Monthly Fee (Applies after initial purchase period) $7.95
Card Replacement – Primary or Companion $9.95
ATM Withdrawal – Domestic $1.50
ATM Inquiry or Decline – Domestic $1.00
ATM Withdrawal – International $2.50
ATM Inquiry or Decline – International $2.00
Point of Sale – Decline -Domestic $1.00
Point of Sale – Decline – International $1.00
External Checking or Savings Transfer (To/From) $1.00
Account to Account Transfer * $1.00
Retail Load Fee (MoneyGram) $1.00
Load Account by Debit/Credit Card ** $1.00
Cancel Account – Request Balance Mailed by Check $6.00
Service Center Care-Live operator $1.50
Bill Pay – Per Item $2.00
Replacement Card Expedite Fee (Overnight) $25.00
* Fee for transferring money from external accounts and to other cardholder accounts
** 2.5% surcharge of transaction amount applies

If you’re looking for a more convenient, and instructive, way to let kids use their allowance, something like USAA’s Teen Checking, or Wells Fargo teen checking, is a better way to go. Your local credit union may have good options as well. Kids need bank accounts, not prepaid fee magnets.

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