Reader's New CEO Pen Pal Comes Through, Gets Him $200 Service Credit

DirecTV President and CEO Mike White made good on his promise to help reader Daniel. We published Daniel’s Saturday evening e-mail exchange with Mr. White yesterday, and received an update on the situation. He received a full credit for the NFL Sunday Ticket package that was renewed this season without his permission.


He immediately wrote a nice thank-you note to the CEO:

Dear Mr. White-

I wanted to thank you personally for doing right by me. This certainly isn’t a great deal of money for you, but you’ve won the loyalty of a customer. Thank you for your response last week, and for helping me out. Have a great evening.

Best regards,


White responded:

Glad it got worked out. Mike White

If you have a pressing DirecTV issue that the regular customer service channels cannot solve, you can contact the company executives, too. Their e-mail format is Respect the powerful people’s time: keep your letter precise and concise.

DirecTV CEO Answers Customer E-mail On A Saturday Evening, Promises Help