DirecTV President and CEO Mike White made good on his promise to help reader Daniel. We published Daniel’s Saturday evening e-mail exchange with Mr. White yesterday, and received an update on the situation. He received a full credit for the NFL Sunday Ticket package that was renewed this season without his permission.
He immediately wrote a nice thank-you note to the CEO:
Dear Mr. White-
I wanted to thank you personally for doing right by me. This certainly isn’t a great deal of money for you, but you’ve won the loyalty of a customer. Thank you for your response last week, and for helping me out. Have a great evening.
Glad it got worked out. Mike White
If you have a pressing DirecTV issue that the regular customer service channels cannot solve, you can contact the company executives, too. Their e-mail format is email@example.com. Respect the powerful people’s time: keep your letter precise and concise.