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Axe Billboard Tries To Dismount Old Spice's "I'm On A Horse"

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Axe Billboard Tries To Dismount Old Spice's "I'm On A Horse"

10.20.10 4:00 PM EDT By Ben Popken

advertising marketing axe old spice deodorant wars body spray

(brittontaylor)

Gag-inducing man-spray Axe is fighting back at Old Spice’s recent buzzed about, equestrian-themed campaign with this billboard that says “Axe is for men who’d rather be with a woman than on a horse.”

Does this mean if I spray Axe and Old Spice on I can ride a horse with a woman? Or perhaps a centauride?

[yfrog]

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10.20.10By Ben Popken

advertising marketing axe old spice deodorant wars body spray

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