The staff and the readers of The Consumerist share a love of cheap, homemade Halloween costumes. That’s why we’re a little disappointed in Target’s holiday ad offering, which features a creative (if fragile) homemade Iron Man costume made by a proud mom and worn by a dismayed little boy.

The ad is funny, but is it out of touch with the recession-battered, do-it-yourself mood of Americans right now?

(Me, I always envied other kids with parents who could sew, and who had amazing costumes you couldn’t find in a store. But I liked wearing a plastic She-Ra mask, too.)

Halloweenies: Target Raises YouTubers’ Ire [Brandchannel]
Iron Man [YouTube]

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