GameStop Selling Download Codes At Retail

Sick of being left out of the party as Microsoft, Sony and Nintendo sell downloads to gamers directly through their consoles, GameStop has started hocking downloadable content codes at all of its 4,400 stores, Game Informer reports.

Presumably, the already upsell-happy workers will now press you into buying extra characters and multiplayer maps for “incomplete” games you buy at the store. Hopefully this works out in customers’ favor due to discounts or package deals, but that’s just overly optimistic speculation.

What incentives would you need to buy a DLC code at GameStop rather than order the add-on straight from your couch?

Gamestop Launches Downloadable Content Centers In Every Store [Game Informer]