For at least two years, a priest in Fond du Lac, Wisconsin, had been rolling the streets of his town in a VW Beetle with the words “God Squad” stenciled on its door in a design reminiscent of the logo seen on Best Buy’s Geek Squad vehicles. Now the priest’s car is unadorned after the retail chain got wind of his wheels and issued a cease and desist order.
To avoid running afoul of Best Buy’s legal team, the priest removed the logo. However, one of his fellow men of the cloth thinks the boys in bright blue have gone a little overboard:
There was never any kind of formal God Squad group or organization. Father Luke and some friends simply decided to design a car that would act as a cool and fun way to bring our faith into the public. It’s just a conversation starter… It’s obviously not a Best Buy vehicle. When people see the car in public they usually laugh, and then it leads into lots of great conversations with strangers about faith and God.
In a statement to the press, a rep for Best Buy says it only issued the C&D after much deliberation and that they’re willing to help the priest rethink his logo:
This was a really difficult thing for us to do because we appreciate what Father Strand is trying to accomplish with his mission. But at the end of the day, it’s bad precedent to let some groups violate our trademark while pursuing others… We’re confident that together we’ll come up with a good (dare we say heavenly?) solution for everyone.
As always, what matters most is your opinion:
Geek Squad owners send cease-and-desist letter to God Squad [JSonline.com]