Whoops! It looks like portions of our site are being blocked! Check your browser settings or contact your network administrator.

Gap's Ad Wizards Think You're Too Fat For Shorts

×

Welcome to the Consumerist Archives

Thanks for visiting Consumerist.com. As of October 2017, Consumerist is no longer producing new content, but feel free to browse through our archives. Here you can find 12 years worth of articles on everything from how to avoid dodgy scams to writing an effective complaint letter. Check out some of our greatest hits below, explore the categories listed on the left-hand side of the page, or head to CR.org for ratings, reviews, and consumer news.

Consumer Reports

clothing

Gap's Ad Wizards Think You're Too Fat For Shorts

8.3.10 9:15 AM EDT By Phil Villarreal

clothing fashion i like big butts and i cannot lie

(StyleList)

The ad game is built on making consumers self-conscious, but most advertisements tend to avoid the route of making fun of potential buyers.

Maybe Gap wasn’t responsible for the ad and a rival stuck it on the store’s window just to repel customers.

Your thoughts?

Gap Tells Shoppers to ‘Put Some Pants On’ – Are You Offended by This Ad? [StyleList]
(Thanks, NORMLgirl!)

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.

8.3.10By Phil Villarreal

clothing fashion i like big butts and i cannot lie

Related

  • that's way harsh tai
    Analyst Calls Fire At Gap Distribution Center “A Fortuitous Reduction In Inventory”
  • time for a makeover
    Gap Promises It’ll Sell Clothes You Actually Want To Wear By Next Spring
  • d'oh
    Facebook Thinks You Love Ads So Much, It’ll Helpfully Block Your Ad-Blocker For You
  • block the blockers
    With Ad-Blockers Coming To iPhone, Ad Industry Poised For A Fight
  • you pay for what you get
    Don’t Be Shocked When Cheap Clothes Advertised On Facebook Aren’t What You Ordered
Previous Virgin Atlantic Thinks Customer Is Making Up Pakistan Flood Disaster
Next Coffee Shop Owner Uses Twitter To Ban Breastfeeding In His Store, Seems Surprised By Reaction
Next Up: Coffee Shop Owner Uses Twitter To Ban Breastfeeding In His Store, Seems Surprised By Reaction

Consumerist

Part of Consumer Reports

Founded in 2005, Consumerist® is an independent source of consumer news and information published by Consumer Reports.

  • About Us
  • Connect With Us
  • No Commercial Use Policy
  • Privacy Policy
  • User Agreement
  • Work With Us
  • Privacy Policy
  • User Agreement
© 2018 Consumer Reports