“Buy solar. Get a gun.” Perfect for off-the-grid survivalists, Bland Solar and Air Inc has a new deal offering every customer who buys a 3kW+ solar system a free firearm. Best. Cross-promotion. Ever.

The gun comes in the form of a gift certificate, which, “Depending on eligibility and legal status of customer he or she may use $400 certificate for credit toward gun, rifle, or ammunition or choose $400 rebate.”

Oh to have been a fly on the wall in the pitch meeting that came up with this promotion. They have offices in both Colorado and California, so maybe it was a compromise between the two branches:

CALIFORNIA: “Let’s give our eco-loving customers a cash rebate.”
COLORDO: “Let’s give our customers guns.”

Then wham, the two ideas syngerize deliciously like peanut butter and jelly.

(Thanks to Evan!)

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