Burger King To Run Out Of Ribs Sooner Than Planned
It was only a few short weeks ago that we wrote about Burger King deciding to offer actual pork ribs at their fast food franchises. And boy howdy did y’all eat them up, because BK says they’re running out of ribs.
The current rib offer was to have run through June 20, but as NASDAQ.com tells it:
Some Burger King outlets have already exhausted their supply of the pricey new pork ribs, and the company expects to use up its entire rib order in the next week or so, said John Schaufelberger, Burger King’s senior vice president of global product marketing and innovation. That should end the limited-time offer sooner than originally planned…
“The U.S. consumer has really enjoyed this product and purchased it beyond our expectations… That’s causing us to run out a bit early.”
But this won’t be the last you’ll see of the ribs. Schaufelberger says that the King will be bringing them back periodically in the future for more limited-time runs. However, they have yet to determine how soon the ribs will be returning for their encore.
Burger King’s Rib Deal Winding Down Sooner Than Planned [NASDAQ]
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