We know how it is. You get to the hotel, turn on the lights in your room, and — gasp — instead of the soothing Rose Dust (14-1307) you expected, the walls are painted a hideous shade of Butternut (18-0830). And those sheets — are they really Fuchsia Red (18-2328)? If this has happened to you, there’s now an alternative, where every aspect of your lodging experience will be perfectly color-matched: The Pantone Hotel in Brussels, designed to “suit your savvy palette and colorful imagination.”

The hotel’s launch announcement bursts with colorful prose:

The guest rooms are works of art – white walls and bedding provide a clean, crisp canvas for saturated pops of vibrant color. Adding to the artistry, rooms feature photographic installations created by renowned Belgian photographer Victor Levy that include a spectrum of vibrant PANTONE Colors to create a unique ambiance in each room. The 59 affordably priced rooms and suites empower guests to transform their travels by selecting a room that complements their mood through color. The rooms and suites are patterned after one of seven distinct PANTONE Color palettes and include inviting bedding, LCD TVs and central air conditioning; many also offer unparalleled views of Brussels.

If that’s not enough, Pantone “color consultants are also available by appointment for informal color consultations or to present educational seminars on color psychology and trends.” But we know that what you really want is to step into that room, turn on the light, and gaze at those perfect Snow White (11-0602) walls.

Brussels Hotel – Pantone Hotel in Brussels Centre – Belgium [Official Site]

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